The COUTURE Podcast with Eric Ford
About this episode
Eric Ford discusses his new role as COUTURE’s Brand Director and the importance of storytelling in fine jewelry.
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
People in this episode
Guest: Eric Ford
Topics covered
- brand direction
- fine jewelry
- designer storytelling
- consumer engagement
- artistry
Keywords
- COUTURE
- Eric Ford
- fine jewelry
- designer
- consumer
- storytelling
- brand director
Mentioned in this episode
Organizations: COUTURE
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