The COUTURE Podcast with Sally Morrison
About this episode
Sally Morrison discusses De Beers' new diamond campaign and consumer insights.
De Beers recently launched their first “beacon” campaign in over a decade, “Desert Diamonds.” The campaign is all about the diamond itself, and focuses on a palette of colors, from soft white to deep brown and all of the shades in between. On the heels of their star and talent-studded launch event in New York City, we spoke with Sally Morrison, Market Lead, Natural Diamonds, for De Beers Group who shared information about De Beers’ consumer insights studies, the many touchpoints that are goin...
People in this episode
Guest: Sally Morrison
Topics covered
- diamond campaign
- consumer insights
- color palette
- fashion
- luxury goods
Keywords
- De Beers
- Desert Diamonds
- diamond colors
- consumer insights
- luxury fashion
Mentioned in this episode
Organizations: De Beers Group, De Beers
Places: New York City
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