Avoiding the Validation Trap with Conagra Brands' Bob Nolan

About this episode

Bob Nolan discusses the challenges of consumer validation in product development.

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/ Follow Conagra Brands online at: https://www.conagrabrands.com/ Bob answers these questions: What was the "breaking point" where you realized that asking consumers what they wanted was actually lea...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guest: Bob Nolan

Topics covered

• consumer insights
• food brands
• growth strategy
• market research
• business evolution

Keywords

• Conagra Brands
• Bob Nolan
• consumer validation
• food industry
• growth science

Mentioned in this episode

Organizations: Conagra Brands

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