About this episode

Bob Nolan discusses the challenges of consumer validation in product development.

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/ Follow Conagra Brands online at: https://www.conagrabrands.com/ Bob answers these questions: What was the "breaking point" where you realized that asking consumers what they wanted was actually lea...

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