The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technolo...
Insights from recent episode analysis
On the show
- Shelley Zalis1 ep
- Patrick Nommensen1 ep
- Benoit Vatere1 ep
Also: Christian Hassold, Jason O'Toole, Katie Tripodi, Greg Brown, Kim Lefko, Caitlin Winsor, Chris Grillo, Kim Cox, Richard Pereira, Matt Gregory, Mike Wysong, Bob Nolan, Wendy Liebmann, Sammi Zola, Pete Fox, Andrew Butz, Doug VandeVelde
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇺🇸United States · MarketingHOME#7330K to 158K
- 🇲🇽Mexico · Marketing#1511K to 60K
- 🇳🇱Netherlands · Marketing#52848 to 4.5K
- 🇳🇿New Zealand · Marketing#28817 to 4.3K
- 🇵🇱PL · Marketing#47663 to 3.5K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
45K to 238K🎙 Daily cadence·667 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
150K to 795K🇺🇸66%🇲🇽25%🇳🇱2%+6 more - Active Followers
Loyal subscribers who consistently listen
83K to 437K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/28/26 | NielsenIQ's Nicole Collida Davis - The State of Consumer Shopping Behaviors | The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics t... | 30m 08s | ||||||
| 10/27/26 | Commerce Riff with Sri & PVSB - October 27, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Coca-Cola Selects Omnicom for NA Media AgencyKroger's Plan for "America's favorite Grocer"Salesforce to Purchase Braze for $5.7 BillionBoston beer Logs Lower Profit and Revenue as Beer Demand SlidesCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in... | 14m 07s | ||||||
| 10/24/26 | Dora Cortinas & Stibo System's Neda Nia - Master Data Management | The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view, companies can unlock the strategic value of their data by connecting, governing, enriching and syndicating it wherever it’s needed. This enables businesses to make informed decisions and achieve... | 44m 09s | ||||||
| 10/21/26 | Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth | The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform. This episode is sponsored by Saleforce Follow Devin on LinkedIn at: https://www.linkedin.com/in/devinkunysz/ Follow Salesforce online at: https://www.salesforce.com/consumer-goods/cloud/ Devin answers these quest... | 50m 04s | ||||||
| 10/20/26 | Commerce Riff with Sri & PVSB - October 20, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon Closes Its Grocery Partner StorefrontsAlbertsons Media Collective Taps a Former Walmart Connect ExecKFC Ditches Pepsi for CokeKimberly-Clark Forecasts a Sales Decline After a Social-Media Firestorm in ChinaCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.... | 12m 14s | ||||||
| 10/17/26 | DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency | The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General. This episode is sponsored by DG Media Network. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly Follow DG Media Network online at: https://www.dgmedianetwork.com/ Sean answers these questions: What drew you to Dollar General and DGMN specifically, and how has that mix of experience shaped how you're building out ad sales there?Dollar Genera... | 30m 31s | ||||||
| 10/14/26 | Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale | The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes. This episode is sponsored by Agentio Follow Arthur on LinkedIn at: https://www.linkedin.com/in/arthurleopold/ Follow Agentio online at: https://www.agentio.com/ Arthur answers these questions: You w... | 43m 27s | ||||||
| 10/13/26 |  Commerce Riff with Sri & PVSB - October 13, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: 7-Eleven's New CEO Is “Stealing With Pride” From JapanMars Maps the Next Decade of ShoppingHow Reckitt Is Thriving With China's Social-Media ShoppersDoorDash Names WPP Media Its Global Media PartnerCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in... | 14m 40s | ||||||
| 10/12/26 | SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace | The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon! This episode is sponsored by SmartScout Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/ Get a FREE category snapshot at: https://www.smartscout.com/cpgguys Scott answer... | 40m 02s | ||||||
| 10/7/26 | Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age | The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/ Follow Liquid Death online at: https://liquiddeath.com/ Benoit ans... | 35m 04s | ||||||
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| 10/6/26 | Commerce Riff with Sri & PVSB - October 6, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com L... | 11m 28s | ||||||
| 9/30/26 | Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning | The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/ Follow Mondelēz International online at: https://www.mondelezinternational.co... | 29m 54s | ||||||
| 9/30/26 | Commerce Riff with Sri & PVSB - September 29, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spendingGrocery inflation is primed to riseKroger details its AI strategy at Groceryshop 2026GLP-1 drug use keeps reshaping the grocery basketCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com L... | 10m 17s | ||||||
| 9/26/26 | Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform | The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/ Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/ Mark answers these Questions: We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been different about the event this year? We were here last year, and one of the things that stuck with u... | 32m 19s | ||||||
| 9/23/26 | Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media | The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/ Sarp answers these Questions: You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what’s actually changing in retail media?You say the central risk isn’t job loss, it’s that work become... | 42m 20s | ||||||
| 9/19/26 | Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront | The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores. This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow Molly Hjlem on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow RedVest media on LinkedIn at:... | 42m 29s | ||||||
| 9/16/26 | Spotify's Sam Bevan - Performance Marketing Through Cultural Connections | The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/ Follow Spotify Ads online at: https://ads.spotify.com/ You’ve built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as th... | 38m 08s | ||||||
| 9/15/26 | Commerce Riff with Sri & PVSB - September 15, 2026 | Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Albertsons names Meg Whitman Executive ChairPublicist wins global PepsiCo accountKroger customer sales outlookAmazon partners with Chat GPTCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The conten... | 12m 30s | ||||||
| 9/12/26 | Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign | The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https... | 41m 24s | ||||||
| 9/11/26 | AIDigital Shelf+3 | Lauren Livak Gilbert | Digital Shelf InstituteSalsify+2 | — | AIDigital Shelf+5 | — | 55m 32s | ||
| 9/8/26 | omnichannel commercebusiness news+3 | — | GoodlesCampbell's+5 | — | omnichannelcommerce+4 | — | 8m 17s | ||
| 9/5/26 | omnicommerceleadership+3 | Dan Hooker | Cornell UniversityS C Johnson College of Business+3 | — | omnicommerceleadership+3 | — | 55m 20s | ||
| 9/1/26 | omnichannel commercevalue retail+2 | — | Dollar GeneralDollar Tree+6 | — | omnichannelDollar General+6 | — | 12m 59s | ||
| 8/26/26 | CPG industryconsumer research+3 | Nik Modi | RBC Capital MarketsThe CPG Guys | — | CPGconsumer+4 | — | 44m 14s | ||
| 8/25/26 | omnichannel commerceWalmart earnings+4 | — | WalmartTarget+4 | Katseye | omnichannelcommerce+7 | — | 16m 16s | ||
| 8/22/26 | advertisinge-commerce+3 | Adam SilverblattAndrew Lipsman | Instacart | CannesFrance | Instacartadvertising+3 | — | 43m 14s | ||
| 8/20/26 | AI in insights developmentdata professionals+3 | Anita Watkins | Insights Association | — | AIinsights+5 | — | 47m 17s | ||
| 8/15/26 | Cannes Lionscreative leadership+3 | Phil Camarota | FlywheelOmnicom | — | Cannes Lionsjury president+4 | — | 46m 37s | ||
| 8/11/26 | omnichannel commercetariff refunds+3 | — | e.l.f. BeautyAmazon+5 | Katseye | omnichanneltariff refunds+5 | — | 14m 27s | ||
| 7/21/26 | omnichannel commerceexclusive LTO+2 | — | KrogerCola-Cola+2 | — | omnichannelKroger+5 | — | 15m 20s | ||
| 7/18/26 | Retail MediaGrowth Engine+3 | Liz RocheClaudia Johnson+3 | Albertsons Media CollectiveOmnicom+3 | France | Retail MediaGrowth Engine+3 | Sensor Tower | 30m 40s | ||
| 7/15/26 | Walmart+membership benefits+3 | Deepak Maini | WalmartThe CPG Guys | — | Walmart+membership+3 | — | 45m 35s | ||
| 7/14/26 | omnichannel commercePepsiCo Q2 Results+3 | — | TwinkiesPepsiCo+4 | — | omnichannelPepsiCo+5 | — | 16m 00s | ||
| 7/11/26 | media performancemeasurement+3 | Chris RiedyYeimy Garcia Smith | Circana | Cannes | IbottaCircana+4 | Ibotta | 38m 11s | ||
| 7/8/26 | omnichannel marketingsales intelligence+3 | Christine Gambino | OmniOmnicom+1 | — | omnichannelmarketing+3 | — | 48m 54s | ||
| 7/7/26 | omnichannel commerceGeneral Mills Q4 Results+4 | — | General MillsKroger+3 | — | omnichannelcommerce+6 | — | 14m 43s | ||
| 7/4/26 | consumer intelligencebuying behavior+3 | Liz Buchanan | — | — | NielsenIQconsumer behavior+3 | NielsenIQ | 33m 23s | ||
| 7/1/26 | Cannes LionsRetail Media+3 | Kiri Masters | Retail Media Breakfast ClubThe CPG Guys | CannesFrance | Cannes LionsKiri Masters+3 | — | 53m 41s | ||
| 6/30/26 | omnichannel commercePrime Days+3 | — | AmazonCannes Lions+3 | Katseye | omnichannelcommerce+4 | — | 15m 07s | ||
| 6/10/26 | functional wellnessbreakfast transformation+3 | Doug VandeVelde | Kellogg's Frosted Flakes®Rice Krispies®+6 | America | Kelloggfunctional wellness+5 | — | 38m 35s | ||
| 6/8/26 | omnichannel commerceMacy's Q1 results+2 | — | Macy'sZellers+3 | America | omnichannelcommerce+3 | — | 16m 16s | ||
| 6/3/26 | omnichannel strategycustomer growth+3 | Matt Gregory | UnileverLinkedIn+1 | — | Unileveromnichannel+3 | — | 50m 04s | ||
| 6/2/26 | omnichannel commerceKroger leadership changes+3 | — | KrogerCostco+3 | Katseye | omnichannelKroger+4 | — | 16m 55s | ||
| 5/30/26 | retail challengespharmacy network+3 | Mike Wysong | CARE Pharmacies, Inc. | United States | CARE Pharmaciesretail+5 | — | 48m 59s | ||
| 5/27/26 | consumer insightsfood brands+3 | Bob Nolan | Conagra BrandsThe CPG Guys | — | Conagra BrandsBob Nolan+3 | — | 51m 57s | ||
| 5/26/26 | omnichannel commerceWalmart results+3 | — | WalmartTarget+4 | Katseye | omnichannelWalmart+5 | — | 15m 37s | ||
| 5/23/26 | crossover episoderetail strategy+3 | Wendy Liebmann | WSL StrategicFuture Shop+2 | — | Wendy LiebmannWSL Strategic+4 | — | 41m 14s | ||
| 5/20/26 | business insightsmarketing strategies+3 | Sammi ZolaPete Fox+1 | 84.51Haleon+2 | Cincinnati, Ohio | CPGHaleon+5 | — | 54m 22s | ||
| 5/19/26 | omnichannel commercegrocery inflation+3 | — | StarbucksTarget+4 | — | omnichannelgrocery inflation+3 | — | 16m 45s | ||
| 5/6/26 | market measurementconsumer intelligence+3 | Kim CoxRichard Pereira | NielsenIQ | — | NielsenIQconsumer behavior+3 | — | 47m 00s | ||
| 5/5/26 | omnichannel commerceQ1 2026 results+3 | — | Kimberly-ClarkUnilever+6 | Katseye | omnichannelcommerce+5 | — | 17m 25s | ||
| 5/2/26 | brand equitymedia strategy+3 | Caitlin WinsorChris Grillo | PepsiCoTubi | — | brand equityPepsiCo+5 | — | 51m 29s | ||
| 4/28/26 | omnichannel commerceKDP Quarterly earnings+3 | — | MicrosoftTikTok+3 | Katseye | omnichannelKDP earnings+5 | — | 13m 38s | ||
| 4/25/26 | gender gapequality+3 | Shelley Zalis | The Female Quotient | — | gender equalityworkplace solutions+3 | — | 43m 48s | ||
| 4/22/26 | discovery-led commercee-commerce+3 | Patrick Nommensen | TikTok | Las Vegas | TikToke-commerce+3 | — | 42m 03s | ||
| 4/21/26 | omnichannel commercedelivery services+3 | — | UberDelivery Hero+7 | — | omnichannelcommerce+6 | — | 15m 08s | ||
| 4/18/26 | phygital commercemedia+3 | Benoit Vatere | Liquid Death | Las Vegas | Liquid Deathphygital commerce+3 | — | 1h 01m 57s | ||
| 4/15/26 | venture capitalprivate equity+3 | Christian Hassold | In/Organic PodcastResilient Edge M&A Advisors+2 | — | venture capitalprivate equity+3 | — | 54m 06s | ||
| 4/14/26 | omnichannel commerceUnilever acquisition+5 | — | NutellaUnilever+4 | — | omnichannelcommerce+5 | — | 15m 13s | ||
| 4/11/26 | social commerceeCommerce+3 | Jason O'TooleKatie Tripodi | Gildan | — | social commerceGildan+3 | — | 42m 28s | ||
| 4/8/26 | SXSWinnovation+3 | Greg Brown | Omnicom | Austin, Texas | SXSWOmnicom+5 | — | 52m 21s | ||
| 4/7/26 | omnichannel commerceAmazon FBA Surcharge+3 | — | AmazonContainer Store+2 | Katseye | omnichannelAmazon FBA+5 | — | 12m 59s | ||
| 4/4/26 | local brand buildingmarketing strategy+3 | Kim Lefko | Ace HardwareRedVest media | world | Ace Hardwarelocal entrepreneurs+3 | — | 40m 52s | ||
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Chart history for The CPG Guys
Peaked at #15 in Mexico, currently #15 in Mexico.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Mexico | — | #15 | #15 | — |
| New Zealand | — | #28 | #28 | — |
| KE | — | #37 | #37 | — |
| PL | — | #47 | #47 | — |
| Netherlands | — | #52 | #52 | — |
| AE | — | #59 | #59 | — |
| United States | — | #73 | #73 | — |
| RO | — | #95 | #95 | — |
| Spain | — | #124 | #124 | — |
| CH | — | #138 | #138 | — |
| Canada | — | #139 | #139 | — |
| HK | — | #151 | #151 | — |
| SG | — | #157 | #157 | — |
| Denmark | — | #175 | #175 | — |
| Brazil | — | #179 | #179 | — |
Chart Positions
15 placements across 15 markets.
Chart Positions
15 placements across 15 markets.