Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo

May 2, 2026 · 51 min · Season 1 · Episode 587

About this episode

The episode features a discussion on brand equity in the context of media strategy with guests from PepsiCo and Tubi.

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S. Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow Chris on LinkedIn at: https://www.linkedin.com/in/christopher-grillo-abab465/ Follow ...

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