Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement
From The CPG Guys by Peter V.S. Bond & Sri Rajagopalan
July 11, 2026 · 38 min · Season 1 · Episode 605
About this episode
The episode features discussions on media performance and measurement with Ibotta's CRO and Circana's SVP.
The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity. Follow Chris on ...