About this episode

The episode features a discussion on total market measurement with experts from NielsenIQ.

The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen Follow Richard Pereira on LinkedIn at: https://www.linkedin.com/in/richardanthonypereira ...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guests: Kim Cox, Richard Pereira

Topics covered

• market measurement
• consumer intelligence
• buying behavior
• omnichannel solutions
• growth pathways

Keywords

• NielsenIQ
• consumer behavior
• market measurement
• omnichannel
• growth strategies

Mentioned in this episode

Organizations: NielsenIQ

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