About this episode

Doug VandeVelde discusses WK Kellogg's shift from a breakfast focus to functional wellness.

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®. Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde Follow WK Kellogg Co online at: https://www.wkkellogg.com/ Doug answered these questions: 95% of Americans are missing their daily fiber, but nobody goes to...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guest: Doug VandeVelde

Topics covered

• functional wellness
• breakfast transformation
• fiber intake
• consumer health
• food industry trends

Keywords

• Kellogg
• functional wellness
• fiber
• breakfast
• health trends
• Doug VandeVelde
• CPG

Mentioned in this episode

Organizations: WK Kellogg Co

Products: Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, Bear Naked®

Places: America

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