From Zero To Hero: The Rise Of Non-Alc Beer
About this episode
The episode discusses the growth and future of non-alcoholic beer with industry experts.
"I don't see any ceiling for non-alc beer." It's fair to say there were plenty of skeptics when non-alcoholic beer first started to appear in earnest in the local beer scene. Yet, in the half-decade-plus since we ran a blind tasting featuring early entrants to the market, the sector has grown and grown. While some brands have come and gone, there's a growing number of established brands and many other breweries for whom their non-alc range forms a significant part of their sales. What's more, Bridge Road Brewers and, more recently, Heaps Normal have started putting non-alc beer on tap [https://craftypint.com/news/3981/tapping-into-non-alcs]. To assess where the market sits, where it could be heading, and why it's come so far already, we pulled together a panel from different facets of the beer world. Molly Rose [https://craftypint.com/brewery/457/molly-rose-brewing] founder Nic Sandery is the brewer behind both Molly Rose and Hiatus non-alcs, Sam Bethune is a former brewer who's now a technical sales specialist at Bintani [https://craftypint.com/business/581/bintani-australia], and former Fixation main man Tom Delmont brings a sales and brand perspective from his role at Hop…
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