
70: My Summer Bare Minimum Content Plan (& Why Maintenance Mode IS a Strategy)
From The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs by Em Connors
June 1, 2026 · 22 min · Episode 70
About this episode
This episode discusses how to maintain visibility and engagement with your audience during the summer without burning out.
If you've been staring down July thinking you have two choices: keep the exact same pace you've been keeping all year, or go completely dark and hope your audience forgives you in September, this episode is for you. You don't have to choose between burning out and disappearing. There's a middle ground, and I call it maintenance mode. It's where you stay visible, keep nurturing your people, and maintain some momentum without pretending you have the same capacity in July as in October. Because ...
People in this episode
Host: Em Connors
Topics covered
- content marketing
- Instagram growth
- solopreneurs
- maintenance mode
- audience engagement
Keywords
- content plan
- maintenance mode
- audience nurturing
- visibility
- solopreneur strategy
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