The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs
by Em Connors
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Recent episodes
73: Instagram Followers Don't Pay Your Bills: What I Should've Been Watching Instead
Jun 22, 2026
21m 33s
72: How I Went From Dreading My Newsletter to Writing It in 30 Minutes
Jun 15, 2026
17m 54s
71: You Can't Sell What People Can't See: How I Fixed My Own Visibility Gap
Jun 8, 2026
13m 55s
70: My Summer Bare Minimum Content Plan (& Why Maintenance Mode IS a Strategy)
Jun 1, 2026
22m 24s
69: Content Pillars That Actually Convert: The 4-Part System for Solopreneurs
May 25, 2026
22m 30s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | 73: Instagram Followers Don't Pay Your Bills: What I Should've Been Watching Instead | Have you ever posted something, checked back an hour later, and felt your stomach drop? You poured real energy into it. And the response was...crickets. If you've been using your follower count, your likes, or your email list growth as proof that you're good at this, I want you to know you are so not alone. In this episode of The Creative Bodega, I get more vulnerable than usual. I share what happened when I finally got on a call with my business coach and therapist, Ash McDonald, what she sa... | 21m 33s | ||||||
| 6/15/26 | 72: How I Went From Dreading My Newsletter to Writing It in 30 Minutes | If the thought of writing a newsletter every week makes you want to close your laptop and never come back, this one's for you. I get it. I've felt that exact dread, staring at a blank screen, deleting what I wrote, and deciding I just wasn't a "newsletter person." In this episode of The Creative Bodega, I'm sharing how I went from avoiding my newsletter completely to sending my 285th consecutive issue, and the simple format that made it possible. If you've started a list and let it go quiet, ... | 17m 54s | ||||||
| 6/8/26 | 71: You Can't Sell What People Can't See: How I Fixed My Own Visibility Gap✨ | visibilitycontent marketing+4 | — | — | — | visibility gapcontent strategy+5 | — | 13m 55s | |
| 6/1/26 | 70: My Summer Bare Minimum Content Plan (& Why Maintenance Mode IS a Strategy)✨ | content marketingInstagram growth+3 | — | — | — | content planmaintenance mode+3 | — | 22m 24s | |
| 5/25/26 | 69: Content Pillars That Actually Convert: The 4-Part System for Solopreneurs✨ | content marketingcontent pillars+3 | — | — | — | content pillarssolopreneurs+3 | — | 22m 30s | |
| 5/18/26 | 68: Why Your Freebie Isn't Converting (& a Simple Fix With 6,930 Downloads to Prove It)✨ | freebie conversionemail list growth+3 | — | — | — | freebiedownloads+3 | — | 20m 36s | |
| 5/11/26 | 67: 3 Pinned Posts Every Solopreneur Needs (And Why Yours Aren't Working)✨ | Instagram marketingsolopreneur strategies+3 | — | — | — | Instagram profilepinned posts+3 | — | 16m 46s | |
| 5/4/26 | 66: The Single Static Post That Outperformed Everything I Made This Month✨ | Instagram marketingcontent creation+3 | — | — | — | Instagramstatic post+5 | — | 21m 04s | |
| 4/27/26 | 65: Instagram Stories Strategy That Build Trust and Drive Sales (For Solopreneurs)✨ | Instagram Storiestrust building+4 | — | — | — | Instagram Storiestrust+5 | — | 26m 28s | |
| 4/20/26 | 64: This Instagram Mistake Is Costing You Hundreds of Leads✨ | Instagram strategyconversion path+3 | — | — | — | Instagram leadsconversion path+3 | — | 21m 55s | |
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| 4/13/26 | 63: Why Your Content Design Affects Trust (And How to Fix It for Solopreneurs)✨ | content designtrust+3 | — | — | — | content marketingInstagram growth+5 | — | 15m 45s | |
| 4/6/26 | 62: 10 Things I Do to Get My Spark Back When I’m in a Content Rut✨ | content creationinspiration+3 | — | — | — | content rutinspiration+3 | — | 21m 10s | |
| 3/30/26 | 61: The 7 Hook Types That Create Buy-In (Not Just Clicks) for Solopreneurs✨ | content marketingInstagram growth+4 | — | — | — | hookscontent creation+4 | — | 28m 56s | |
| 3/23/26 | 60: Why Your Email List Isn't Growing + My 4-Step Visibility Fix | Your Instagram is getting engagement, you're showing up consistently, but your email list? Crickets. If you've been wondering why your freebie isn't converting or why nobody seems to care about your newsletter, this episode is for you. I'm breaking down the real reason your email list isn't growing from Instagram—and spoiler alert: it's probably not what you think. You'll learn exactly how often to promote your list (without being annoying), how to bridge the gap between your content and your... | 21m 16s | ||||||
| 3/16/26 | 59: 7 Things I’m Doing Differently With My Instagram Visuals in 2026 | If your Instagram feed is quietly repelling people instead of enticing them, you're not alone! In this episode of The Creative Bodega, I'm breaking down the 2026 visual reality check: perfect is out, overproduced is out, but inconsistent doesn't read as real—it reads as confusing. And confusing does not convert. I'm sharing seven visual fixes that will make your Instagram feel instantly more enticing without turning this into a full-on design class. This is about clarity, cohesion, and trust—... | 16m 48s | ||||||
| 3/9/26 | 58: The Simple Reel Series Strategy That Generated 150K+ Followers and $32K | What happens when you commit to showing up on Instagram for 30 days straight...and accidentally gain 140K+ followers in the process? In this episode of The Creative Bodega, I'm sitting down with Amanda Jefferson, a Coven member who went from 5,000 to over 150,000 followers (and counting!) using a simple jar of tech tips and a whole lot of authenticity. We're breaking down exactly what worked, what broke (literally—her checkout page couldn't handle the traffic), and how she turned viral moment... | 30m 28s | ||||||
| 3/2/26 | 57: 6 Bio Mistakes That Quietly Cost You Instagram Followers (And Sales) | Is your Instagram worth a follow? That's the question I want you to ask yourself today—and I know it might sting a little. But here's the thing: if a stranger clicks on your profile right now, do they immediately think "Oh, this is for me"? Or are they clicking away in three seconds flat? In this episode of The Creative Bodega, I'm walking you through the six bio mistakes that are quietly costing you followers, clicks, and sales—plus exactly how to fix them. Think of your Instagram profile li... | 20m 15s | ||||||
| 2/23/26 | 56: My 30-Day Show Up Strategy That Ended My Camera Fear (For Solopreneurs) | Hiding from the camera while trying to grow your business? I've been there—and I'm calling you out with love. In this episode of The Creative Bodega, I'm sharing the exact show-up strategy I used to go from absolutely dreading video (like, worst nightmare level) to posting daily stories without a second thought. You'll learn how to get comfortable on camera through strategic repetition, what to share (and what to keep private), and my 30-day rep plan that actually works. If you've been waitin... | 20m 04s | ||||||
| 2/16/26 | 55: Don’t Make It Weird: Selling Like a Human with Colleen Nichols (@noshamesalesgame) | In this episode of The Creative Bodega, I'm sitting down with Colleen Nichols (@noshamessalesgame) to talk about the messy, beautiful reality of building a business when life forces your hand. We're diving into what it really takes to grow on Instagram without ads, how to trust your gut when everyone's telling you to charge more, and why showing up authentically (cursing and all) might be your biggest competitive advantage. If you've ever wondered how successful entrepreneurs actually got sta... | 44m 25s | ||||||
| 2/9/26 | 54: Algorithm Fatigue? What ACTUALLY Makes People Follow & Unfollow (For Solopreneurs) | Tired of feeling like the algorithm is punishing you for showing up? Same. In this episode of The Creative Bodega, I'm sharing the data-backed truth about what actually makes people follow, unfollow, and stop watching your content—and honestly, it's not what you think. Spoiler alert: it's not about posting more or having a perfectly polished feed. I'm breaking down five major myths that are keeping you stuck in the content creation hamster wheel, and I'm giving you the real numbers (from Many... | 17m 04s | ||||||
| 2/2/26 | 53: “Online Courses Are Dead”? What’s Actually Dying—And What’s Next (Doors Open) | Amy Porterfield just discontinued Digital Course Academy—and the internet has thoughts. But here's what I think: online courses aren't dead. What's dying is the low-touch, "here's your login, good luck" model. In this episode of The Creative Bodega, I'm pulling back the curtain on why I think DCA closed, what the future of online education actually looks like, and how I've built my own programs (like The Visual Edit) to prioritize real support, accountability, and results. If you've ever felt... | 21m 21s | ||||||
| 1/26/26 | 52: What's Happening Is Too Big to Ignore: Speaking Out & Still Launching Amid a Crisis | Sometimes the hardest thing is to keep showing up when the world feels like it's falling apart. In this unedited (literally) episode of The Creative Bodega, I'm processing in real time what it means to stay visible in your business when everything outside your door feels completely wrong. I'm talking about the Minneapolis ICE raids, the fear people are experiencing, and why I'm moving forward with the launch of The Visual Edit even though it feels weird and uncomfortable. If you've ever strug... | 13m 11s | ||||||
| 1/19/26 | 51: 6 Instagram Post Musts for 2026 That Actually Work (For Solopreneurs) | Drowning in "new algorithm" posts and conflicting advice about what you must do in 2026? Let's be real: you don't need a total content overhaul. In this episode of The Creative Bodega, I'm breaking down the six things that actually matter for service-based solopreneurs this year—and spoiler alert, it's not about posting more or buying fancy equipment. I'm sharing what's worked for me since 2020 (yes, the same strategy), why fewer high-intent posts beat constant posting, and how to stay visibl... | 25m 55s | ||||||
| 1/12/26 | 50: Your Simplest Way Is Your Strongest Way: Content Strategy for Solopreneurs | Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest way when it comes to showing up online. I'm sharing the exact framework I use to create consistent content without the overwhelm, plus the boundaries that protect my sanity (and my time). If you're tired of feeling behind because you can't keep up with the polishe... | 19m 32s | ||||||
| 1/5/26 | 49: How One Solopreneur Ended Her Content Overwhelm with a Visual System (Interview w/ Emily Odio-Sutton) | Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first official podcast guest (besides my husband!)—to talk about her journey from overwhelmed content creator to confident Etsy Print on Demand expert with a scroll-stopping Instagram presence. Emily shares exactly how she went from staring at a blank screen, wonder... | 28m 38s | ||||||
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