About this episode

Ricardo Fayet shares insights on book marketing and AI discoverability for authors in the indie publishing industry.

How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy. In the intro, Expanding Your Book’s IP through Merchandising [ Wish I'd Known Then ]; Guide to writers conferences [ Kindlepreneur ]; Rick Rubin and Stephen Pressfield on resistance and the muse [ Tetragrammaton ]; Pulitzer Prize winners disclose AI usage [ Nieman Lab ]; My new rebuilt fiction site JFPenn.com . Today's show is sponsored by  Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to  www.draft2digital.com  to get started. This show is also supported by my Patrons. Join my Community at  Patreon.com/thecreativepenn   Ricardo Fayet is the co-founder and chief marketing officer of Reedsy , a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors . You can listen above or on&nbsp…

People in this episode

Host: Joanna Penn

Guest: Ricardo Fayet

Topics covered

• book marketing
• AI discoverability
• indie author industry
• resilience
• author training
• internet footprint

Keywords

• book marketing
• AI recommendations
• indie authors
• Reedsy
• self-publishing
• author training
• internet footprint

Sponsors

Draft2Digital

Mentioned in this episode

Organizations: Reedsy, Nieman Lab, Kindlepreneur

Books & works: How to Market a Book, Amazon Ads for Authors, Expanding Your Book’s IP through Merchandising, Guide to writers conferences

Places: JFPenn.com

More episodes of The Creative Penn Podcast For Writers

• What Machines Can’t Replace: Why AI Makes Us More Human With Anna McPhee · September 9, 2026 · 46 min
• How To Redesign Your Author Business For The Environment That Actually Exists, With Tracy Cooper-Posey · September 2, 2026 · 1h 2m
• From Page One To Done: Fast Drafting Your Novel With Jessica Brody · August 26, 2026 · 1h 3m
• Going Indie, Publishing Innovation, And The Challenges Of Book Marketing With John Bond · August 12, 2026 · 1h 8m
• From Blog To Community To Book: A Non-Fiction Author’s Journey With Suzanne Smith · August 5, 2026 · 1h 13m
• How To Prove The Demand For Your Stories And Get The Attention Of Hollywood With Brooks Elms · July 29, 2026 · 1h 6m

Explore listener stats, chart rankings, contacts and more on the The Creative Penn Podcast For Writers podcast page.