Going Indie, Publishing Innovation, And The Challenges Of Book Marketing With John Bond

Going Indie, Publishing Innovation, And The Challenges Of Book Marketing With John Bond

From The Creative Penn Podcast For Writers by Joanna Penn

August 12, 2026 · 1h 8m

About this episode

John Bond discusses the current state of indie publishing and the challenges of marketing books.

How can you tell where the real innovation in publishing is happening right now, and why is it emerging from the indie side first? How do you market your own book when you've spent 35 years marketing everyone else's? John Bond talks about Going Indie and what he's learned about authors who last. In the intro, my thoughts on writing with AI, Charles Dickens and encouragement for the 3-year-old dancing to K-Pop at the wedding, UK copyright law , The end of an era — Hugh Howey ; Notre Dame, Paris ; Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at  bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at  Patreon.com/thecreativepenn   John Bond is the co-founder of Whitefox , a premium publishing services agency, and has over 35 years in traditional publishing, from bookselling to marketing and management. He's also the co-author of Going Indie: Publishing Your Book Your Way , with James…

People in this episode

Host: Joanna Penn

Guest: John Bond

Topics covered

Keywords

Sponsors

Bookfunnel

Mentioned in this episode

Organizations: Whitefox

Books & works: Going Indie: Publishing Your Book Your Way

Places: UK, Notre Dame, Paris

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