
Bruno Dheedene discusses the challenges and innovations in surgical visibility and remote assistance in the operating room.
In this episode, host Henry Norton sits down with Bruno Dheedene, CEO and Founder of Rods&Cones, a surgical streaming platform that's solving one of the most overlooked problems in the OR - nobody can actually see what the surgeon is doing. Bruno shares how he bootstrapped the company from a 2018 incubation project to a profitable business serving customers worldwide, all without VC funding. He explains why the pandemic became their biggest accelerator, how they're democratizing surgical knowledge with POV streaming technology, and their audacious goal to enable 1 million patients to be treated with remote surgical assistance. Key Topics: The visibility crisis in modern operating rooms Building a capital-efficient medtech company without VC funding How smart glasses and streaming tech evolved from 2013 prototypes to surgical-grade solutions Customer-funded growth and the pandemic acceleration story Product suite evolution driven by surgeon feedback Related Insights: Why surgical knowledge remains trapped inside operating rooms The power of bootstrapping to maintain autonomy and decision-making control How remote surgical assistance can address global surgeon shortages…
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