The First Commercial Hire Makes or Breaks Your Startup with Brandon Allen
About this episode
Brandon Allen discusses the critical role of the first commercial hire in the success of cardiovascular startups.
In this episode, your host, Jordan Burgin, is joined by Brandon Allen a cardiovascular commercial leader who is CCO at Atraverse Medical, the transseptal-access company acquired by Johnson & Johnson to talk about what it really takes to commercialise cardiovascular technology. Drawing on two decades across Guidant, Boston Scientific, Biosense Webster, Acutus and Atraverse, Brandon shares the lessons that don’t make the pitch deck: surviving a cash crisis with three months of runway left, choosing between VC and family-office capital, building electrophysiology teams from scratch, and why the first commercial hire can decide whether a startup makes it. Key Topics Brandon’s accidental path into medtech and cardiac EP from college golf to Pfizer to Guidant Surviving a cash crisis with three months of runway left VC capital vs. family-office capital for cardiovascular startups Building and developing commercial teams in electrophysiology What early adoption really takes in the EP lab, the “aha moment” When to make your first commercial hire and who it should be Related Insights Why family offices can beat VCs on founder control and connection Selling the patient story, not just…
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