Themelia – Custom Crypto Indexes
From The Crypto Conversation by Brave New Coin
March 18, 2026 · 30 min
About this episode
Jessica Ellerm and Kent Grogan discuss Themelia's approach to custom crypto indexing and the challenges of investing in digital assets.
Jessica Ellerm and Kent Grogan are the co-founders of Themelia, a platform building the next infrastructure layer for crypto investment through custom indexing technology. Jessica comes from a fintech background — including a stint at ASX-listed payments platform Tyro and a superannuation startup she founded and sold — while Kent ran a hedge fund for years before moving into portfolio management and FinTech. Together, they're tackling one of the most underserved problems in digital assets: how do you get sensible, risk-adjusted exposure to a market of 52 million tokens without getting wrecked? Why you should listen Crypto has a reputation problem, and Kent and Jessica argue it's largely structural. Most tokens are created, pump briefly, and go to zero — which means a naive index that mirrors the full market is essentially a vehicle for buying failure at scale. The Themelia thesis is that an index needs to do better than that: not just collapse the market into something manageable, but actively filter for tokens with genuine staying power before they've already made their biggest moves. Kent draws a sharp analogy to equities — nobody in TradFi just buys one marquee stock and calls…
People in this episode
Guests: Jessica Ellerm, Kent Grogan
Topics covered
- crypto investment
- custom indexing
- risk-adjusted exposure
- digital assets
- portfolio management
- diversification
Keywords
- crypto
- indexing technology
- digital assets
- risk-adjusted exposure
- portfolio management
- Themelia
Mentioned in this episode
Organizations: Themelia, ASX, Tyro, FinTech, TradFi
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