About this episode

Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers.

Text Agony Aunt Roz with your Cutflower Questions. Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success. Key topics The three hats of a flower farmer: grower, florist, business ownerThe importance of building your b...

People in this episode

Host: Roz Chandler

Topics covered

• flower farming
• sustainable business
• market knowledge
• pricing strategy
• business management

Keywords

• flower farming
• sustainability
• business strategy
• market analysis
• pricing

More episodes of The Cut Flower Podcast

• Roz's Ramblings · August 28, 2026 · 16 min
• Sustainable Floristry with Carol Peacock · July 31, 2026 · 35 min

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