659 - Why Copy-Pasting From ChatGPT Is Not a Content Strategy
About this episode
Jens Heitland discusses the pitfalls of relying solely on AI-generated content without a clear strategy or personal touch.
Why Copy-Pasting From ChatGPT Is Not a Content Strategy A lot of professional content on LinkedIn starts the same way now. Someone opens ChatGPT, types a prompt, and posts whatever comes back a few seconds later. That is not something I see as a problem to fix. Posting something is often better than posting nothing, and for many people, AI is the reason they show up on social media with any regularity at all. What gets skipped in that process is the step before the prompt: the point a person is actually trying to make, the outcome they want a specific post to create, and how that post connects to everything else they have already published. AI can accelerate language. The reasoning behind it belongs to the person publishing, rather than to the tool being used. In my experience, the sequence that holds up over time follows a consistent order. A strategy gets worked out. A personality gets connected to that strategy. Only after that does AI enter the process, shaping material that already has direction rather than generating a post out of nothing. Skip that sequence, and the output can still look complete, with the right structure, the right length, and paragraphs that land where…
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