662 - Why Leaders Get Followed More Than Their Companies
About this episode
The episode discusses how personal credibility and visibility of leaders like Bill Gates can influence trust in business relationships more than the companies they represent.
What Bill Gates's Follower Count Reveals About Leadership Visibility A few weeks ago, I sat down for a meeting with a client whose company already had an established relationship with ours. The contracts were signed, the account team was in place, and by any normal measure, the trust between our two organizations already existed. Partway through the conversation, it became clear that the other side had gone and looked into what was happening with our CEO specifically. At the time, it felt like a small aside. Looking back, I think it points to something structural about how trust actually forms between organizations today. A lot of B2B relationships are still built on the assumption that credibility flows from the entity, the brand, the logo, the case studies, and the certifications. And a lot of that is still true. But underneath it, there is a second layer of credibility that gets built person to person, and it often carries more weight than we give it credit for. People don't extend trust to abstractions the way they extend it to other people, and then that trust flows toward whatever those people are attached to. The pattern shows up constantly once you start looking for it…
More episodes of The Daily Hint with Jens Heitland
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- 660 - The CEOs Nobody Outside the Company Knows
- 659 - Why Copy-Pasting From ChatGPT Is Not a Content Strategy
- 658 - Why Board Members Are Never Chosen Through Applications
- 657 - The Authenticity Gap: Why Executives Who Copy Influencers Undermine Their Own Companies
- 656 - Why Every CEO Should Document Their Life Lessons
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