The Simple Math to Make Your First Million | Alex Hormozi

The Simple Math to Make Your First Million | Alex Hormozi

September 5, 2026 · 7 min

About this episode

Alex Hormozi shares insights on scaling businesses to seven figures using first-principles sales math and various customer acquisition strategies.

Alex Hormozi discusses scaling businesses to seven figures using first-principles sales math, breaking $1,000,000 into 1,000 sales of $1,000 (roughly three sales daily). Topics include six customer-acquisition channels, referrals, affiliates, warm outreach, cold outreach, content, paid ads, lifetime value calculations using a dog-walking business example, and overcoming launch fear through consistency and embracing early incompetence.

More episodes of The Daily Motivation

Explore listener stats, chart rankings, contacts and more on the The Daily Motivation podcast page.