#1068 - Nobody cares if you're different
About this episode
In this episode, James Newell discusses why claiming to be different rarely influences buyer decisions and how to identify what truly matters to buyers.
You keep telling buyers you're different. They still pick someone else. ๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: Why claiming to be different rarely gets you chosen Why generic claims like "professional" and "reliable" mean nothing to a buyer How to swap your USP for an ESP that actually gets you picked Most businesses fall into the same trap. They say they're different, professional, affordable, experienced. So does everyone else. Buyers can't tell one from the other, so they default to price. James breaks down why "being unique" is the wrong goal. What matters is why a specific buyer should care. That's not always the same answer twice. It depends what that buyer is prioritising, and once you know that, you've got your real differentiator. ๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ Unique selling proposition ยท USP ยท ESP engaging selling proposition ยท sales differentiation ยท buyer psychology ยท B2B sales messaging ยท standing out from competitors ยท why buyers choose you ยท sales positioning ยท price objections ยท commercial impact ยท conversion This is episode 1068 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐โฆ
More episodes of The Daily Sales Message | Sales Tips, Messaging + Conversion Psychology
- #1071 - The One Thing Missing From Your Case Studies
- #1070 - Your website doesn't say anything
- #1069 - Your message needs to travel
- #1067 - Explain what you sell in one sentence
- #1066 - How to stop jargon from costing you sales
- #1065 - Sell parts instead of forcing a bundle
Explore listener stats, chart rankings, contacts and more on the The Daily Sales Message | Sales Tips, Messaging + Conversion Psychology podcast page.