#1069 - Your message needs to travel
About this episode
In this episode, James Newell discusses the importance of making your sales message simple and memorable so it can effectively travel from the buyer to decision-makers.
Nobody in history has bought something they couldn't explain to their boss. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: Why your message needs to survive being repeated by someone else How to shorten your explanation so it's easier to understand and repeat Why memorability matters as much as clarity, and how to build it in If your buyer has to convince their manager or present to a board, your message has to travel. That means it needs to be simple enough to understand first time, and strong enough to survive someone else repeating it badly. James breaks down a simple two step test. Can people understand what you're selling, and can you shorten that explanation. Then, does it stick. A tagline, a strapline, a strong call to action all help your message survive the journey from your buyer's desk to the decision maker's office. 𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱 How to explain your offering simply · sales messaging · B2B buying committee · internal buy in · memorability · strapline and tagline · buyer psychology · simplifying your pitch · getting stakeholder approval · conversion This is episode 1069 of the Daily Sales Message podcast. Hit follow so you never miss an episode…
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