Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
From The Dave Gerhardt Show (from Exit Five) by Exit Five
May 4, 2026 · 53 min · Episode 352
About this episode
Dave Gerhardt interviews Uzair Dada about simplifying B2B marketing and effective AI adoption strategies.
#352 | Dave sits down with Uzair Dada , CEO of Iron Horse , to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth framework — get discovered, get chosen, close — and explains why most companies are wasting the majority of their ad budget targeting the wrong audience entirely. He also gets into how to actually show up in AI search, why brand vs. demand is a false choice marketers invented to argue about, and how he blocks every Friday afternoon to build with AI. Then they get into what AI adoption really looks like inside enterprise companies, and why taste and judgment are becoming the only true differentiators left. Check out Webflow's free AEO assessment here . Timestamps (00:00) - - Intro (03:17) - - Running the same agency for 26 years and why AI makes it exciting again (06:19) - - Why Uzair blocks Friday afternoons from 2-7 to build with AI (11:13) - - How a personal prep tool became a company-wide account dossier app (15:34) - - The leadership meeting habit that drove AI adoption across the org (17:35) - - Are marketers going away? The case for taste and judgment (25:02) - - Why brand vs…
People in this episode
Host: Dave Gerhardt
Guest: Uzair Dada
Topics covered
- B2B marketing
- AI adoption
- growth framework
- audience targeting
- brand vs. demand
Keywords
- B2B growth
- marketing strategy
- AI in marketing
- audience targeting
- brand demand
Sponsors
Webflow
Mentioned in this episode
Organizations: Iron Horse, Webflow
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