How to Win at AEO (Answer Engine Optimization)
From The Dave Gerhardt Show (from Exit Five) by Exit Five
June 4, 2026 · 57 min · Episode 361
About this episode
In this episode, Matt Carnevale discusses AEO with three marketers who share their insights and experiences in adapting to AI search changes.
#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they’ve experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one’s for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy. Timestamps (00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor…
People in this episode
Host: Matt Carnevale
Guests: Matt Dzugan, Brett Bernath, Jess Joyce
Topics covered
- AEO
- AI search
- B2B marketing
- content strategy
- technical audits
- SEO
Keywords
- Answer Engine Optimization
- AI visibility
- earned media
- technical hygiene
- homepage fixes
- competitor comparison
Mentioned in this episode
Organizations: Exit Five, Muckrack, Webflow, Inbound Scope, ChatGPT, Bing Webmaster Tools
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