The $1M Trade-In Blind Spot with Keith Benkel

The $1M Trade-In Blind Spot with Keith Benkel

April 23, 2026 · 51 min

About this episode

Keith Benkel shares insights from his two decades of experience in the used car industry, discussing profitability and consistency across multiple stores.

What does it actually take to run used cars across 35 stores — profitably, consistently, every single month? Most people in this industry will never find out. Keith Benkel has been doing it for over two decades. From buying a broken 1967 Mustang GT for $400 as a teenager, and getting it running the next day, to becoming the National Used Vehicle Director of one of the largest automotive groups in the country, Greenway Automotive Group. Keith's path is the kind of story the industry desperatel...

People in this episode

Host: David Spisak

Guest: Keith Benkel

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Mentioned in this episode

Organizations: Greenway Automotive Group

Places: United States

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