The FTC Just Changed the Game for Dealers!
About this episode
David Spisak discusses recent changes in FTC regulations affecting car dealerships and the implications for advertising.
The FTC just made things very clear. Federal law now overrides state law. The total price has to be the most prominent price. Add-ons have to be genuinely optional. Rebates have to be real and available to everyone they're shown to. And whoever controls the ad owns the ad. Not your agency. Not your OEM. You. But here's what I really want you to understand. The FTC is not even your biggest risk right now. We are entering a world of AI driven search where everything gets indexed. Every complain...
People in this episode
Host: David Spisak
Topics covered
- FTC regulations
- car dealerships
- advertising laws
- AI in business
- consumer rights
Keywords
- FTC
- dealers
- advertising
- AI
- consumer protection
- federal law
- state law
Mentioned in this episode
Organizations: FTC, OEM
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- How CarEdge Is Making Car Buying Simpler for Everyone with Ray and Zach Shefska
- Why Dealers Are Paying for Their Own Data?
- The Hidden Math Problem Killing Dealership Profitability Right Now with Matt Lasher
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