Men in Blazers’ Roger Bennett Says America Already Loves Soccer

Men in Blazers’ Roger Bennett Says America Already Loves Soccer

From The Deal with Alex Rodriguez and Jason Kelly by Bloomberg

March 5, 2026 · 30 min

About this episode

Roger Bennett discusses the growing popularity of soccer in America and its implications for sports fans and investors.

Can Americans really embrace the rest of the world's favorite sport? According to Roger Bennett, the founder and CEO of soccer media powerhouse Men in Blazers, we don't have to wait for this summer's World Cup -- the love affair with soccer is in full swing across the United States. In fact, Roger breaks the news to Alex that soccer has surpassed baseball as the country’s third most popular sport after (American) football and basketball.  In this episode of The Deal, Alex and Jason talk to Bennett about soccer’s ascent into the hearts of American sports fans and into the portfolios of American investors. He also explains why the MLS will never be as popular as the Premier League, why soccer ownership is a great investment and why the World Cup is the pinnacle of athletic competition. Check out Roger’s new memoir  We Are the World (Cup) You can also watch this interview on the  Bloomberg Podcasts YouTube page . See omnystudio.com/listener for privacy information.

People in this episode

Hosts: Alex Rodriguez, Jason Kelly

Guest: Roger Bennett

Topics covered

  • soccer
  • sports popularity
  • American sports
  • investment
  • World Cup
  • MLS
  • Premier League

Keywords

  • soccer
  • Roger Bennett
  • MLS
  • Premier League
  • World Cup
  • American sports
  • investment

Mentioned in this episode

Organizations: Men in Blazers, Bloomberg

Products: We Are the World (Cup)

Places: United States, MLS, Premier League, American

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