Power Players: How F1's Pierre Gasly Built a Brand Outside of Racing

About this episode

Pierre Gasly discusses his journey as a Formula 1 driver and brand ambassador in a conversation with Jason Kelly.

In this special episode, Jason Kelly speaks with Formula 1 driver Pierre Gasly about how drivers aren't just racers in today's Formula 1 – they're global brand ambassadors, technical consultants, and brands unto themselves. Gasly discussed how he is building his empire through partnerships with fashion brands, an investment group, and an ownership stake in FC Versailles, on top of competing in 24 races every year around the world.  This interview was part of the first episode of Bloomberg Originals' documentary mini-series, Power Players.  See omnystudio.com/listener for privacy information.

People in this episode

Host: Jason Kelly

Guest: Pierre Gasly

Topics covered

• Formula 1
• branding
• sports business
• athlete entrepreneurship
• fashion partnerships
• investment

Keywords

• Pierre Gasly
• Formula 1
• branding
• sports
• entrepreneurship
• fashion
• investment

Mentioned in this episode

Organizations: Bloomberg, FC Versailles

Books & works: Power Players

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