"Own your backyard" - The Fastest Way to Increase ROI In Your Dealership | Troy Spring, Founder Dealer World

About this episode

Troy Spring discusses how dealerships can improve ROI by focusing on local marketing strategies and optimizing their sales processes.

Is your dealership spending more on ads but selling fewer cars? Many automotive retail leaders pour massive budgets into marketing, hoping to generate more traffic, only to find their ROI shrinking. What if the answer isn't "more" but "smarter" – starting with your own backyard? From this episode, you’ll discover: Why "owning your backyard" is the most profitable, yet overlooked, growth strategy in automotive sales. How to audit your current lead processes to find and plug the leaks in your sales funnel *before* you increase ad spend. The three non-negotiable accountabilities that drive success, and how to identify where your team is falling short. Why returning to foundational sales principles, not chasing shiny new tech, is the key to sustainable dealer growth. Troy Spring, CEO and Founder of Dealer World and Co-founder of Dealer Funnel, shares decades of expertise on optimizing dealership operations and marketing for maximum ROI. Follow The Dealer Playbook so you never miss an episode. Timestamps 00:00 Meet Troy Spring 00:35 Why Basics Still Win 03:41 Sales Is an Art 04:26 AI Hype vs Process 04:59 Traffic Is Not the Fix 06:55 Audit the CRM Funnel 14:51 Own the Backyard 17:07…

People in this episode

Host: Michael Cirillo

Guest: Troy Spring

Topics covered

• automotive sales
• marketing strategies
• ROI improvement
• sales funnel optimization
• dealership growth

Keywords

• dealership
• ROI
• marketing
• sales funnel
• lead processes
• automotive
• growth strategy

Mentioned in this episode

Organizations: Dealer World, Dealer Funnel

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