About this episode
The episode discusses the implications of luxury brands profiling customers, focusing on legal aspects and privacy concerns.
After Hermès faced backlash over alleged background checks on shoppers before allowing access to certain products, serious questions emerged about privacy, exclusivity, and what luxury brands can legally get away with. IP lawyer Vivek Jayaram breaks down what’s actually legal behind the scenes of high-end retail, how brands protect exclusivity, and where the line is between customer screening and discrimination. See omnystudio.com/listener for privacy information.
People in this episode
Guest: Vivek Jayaram
Topics covered
- luxury brands
- privacy
- customer profiling
- exclusivity
- discrimination
- high-end retail
Keywords
- luxury brands
- privacy
- customer screening
- exclusivity
- discrimination
- Hermès
Mentioned in this episode
Organizations: Hermès
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