About this episode

Claire Hill discusses how her understanding of client experience has transformed her photography business and her Airbnb venture.

In this episode, Jeanine and Steve are joined by Claire Hill of Woodland Hill Photography, a Difference Maker Revolution founding member, photographer, and business owner from the UK. Claire shares how everything she has learned about client experience, ideal client avatars, and intentional client journeys has influenced not only her photography business but also a second business she built from scratch—an Airbnb she runs with her brother. She explains how defining an ideal client helped shape the entire Airbnb experience, from the garden and welcome touches to the emails, activities, and personal story behind the property. They also explore how Claire has transformed her photography client journey, why the experience can be more exciting than simply taking the photographs, and how thoughtful touches can create clients for life. Claire also shares what being part of the Difference Maker community has meant to her personally and professionally over the years. In this episode, you’ll discover: How Claire used an ideal client avatar to create an Airbnb experience from scratch Why every touchpoint in the client journey should have a purpose How personal stories and thoughtful…

People in this episode

Hosts: Jeanine, Steve

Guest: Claire Hill

Topics covered

• client experience
• Airbnb
• photography
• ideal client avatar
• business transformation
• Difference Maker community

Keywords

• client experience
• Airbnb
• photography
• ideal client avatar
• business growth
• Difference Maker Revolution

Mentioned in this episode

Organizations: Woodland Hill Photography, Difference Maker Revolution

Places: UK

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