Inside The Trade Desk's programmatic power struggle
From The Digiday Podcast by Digiday
April 14, 2026 · 30 min
About this episode
The episode discusses the challenges The Trade Desk faces with agencies regarding transparency and programmatic control.
Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.
Topics covered
- programmatic advertising
- transparency
- ad spend
- agency relations
- payment models
Keywords
- The Trade Desk
- OpenPath
- ad spend
- transparency
- programmatic control
- LiveRamp
- Experian
Mentioned in this episode
Organizations: The Trade Desk, OpenPath, LiveRamp, Experian, Major agencies
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