Why OpenAI is moving fast to build an ads business

Why OpenAI is moving fast to build an ads business

From The Digiday Podcast by Digiday

April 21, 2026 · 30 min

About this episode

The episode discusses OpenAI's rapid advancements in the advertising sector and its competition with major players like Meta and Google.

The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.

People in this episode

Hosts: Kimeko McCoy, Tim Peterson

Guest: Krystal Scanlon

Topics covered

  • advertising
  • AI
  • business strategy
  • brand budgets
  • technology

Keywords

  • OpenAI
  • advertising
  • AI ad race
  • brand budgets
  • Meta
  • Google

Mentioned in this episode

Organizations: OpenAI, Meta, Google

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