The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
About this episode
This episode explores how AI is transforming the customer journey and the implications for marketers, featuring insights from Adobe Enterprise's CMO Rachel Thornton.
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice. Recorded just ahead of Adobe Summit, Rachel shares exclusive insights into Adobe's latest thinking, product direction, and how enterprise marketers should adapt to an increasingly AI-driven landscape. From evolving user expectations to the rise of AI as the primary interface, this conversation goes beyond the hype to examine the real implications for strategy, data, and customer experience. In This Episode How AI is transforming the traditional linear customer journey into something far more dynamic and unpredictable Why discovery and consideration are being reshaped by AI-powered interfaces and assistants What Adobe is announcing at Summit and how it reflects broader industry shifts How CMOs should rethink customer engagement in an environment where AI intermediates interactions The growing importance of first-party data and real-time personalisation…
More episodes of The Digital Marketing Podcast
- How to Create AI Skills: Build Reusable AI Workflows That Save Time
- Design That Sticks: Applying Neuroscience to Predict Attention
- Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
- Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
- Eight Psychology Experiments for Marketers
- Gamification for Digital Marketing
Explore listener stats, chart rankings, contacts and more on the The Digital Marketing Podcast podcast page.