The New Buyer Journey in 2026 (Why Your Marketing Isn’t Converting)
About this episode
Leanne Cohens discusses the changes in the buyer journey in 2026 and how businesses can adapt their marketing strategies to improve conversion rates.
In this episode, Leanne Cohens breaks down how the buyer journey has fundamentally changed in 2026 — and why today’s buyers no longer move in a straight line from awareness to purchase. You’ll learn how discovery, trust, AI, and consistency now shape buying decisions, and what businesses must do to stay aligned and convert.
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