Why Your 90-Day Marketing Plan Fails (And How to Protect Your Pipeline)
About this episode
Leanne Cohens discusses the reasons why 90-day marketing plans fail and how to maintain a healthy sales pipeline.
Your pipeline did not go quiet because you stopped caring. It went quiet because consistent, intentional, proactive selling got pushed to the bottom of the list while you were busy doing everything else right. In this episode Leanne Cohens of Marketing Leap breaks down why 90-day marketing plans fail, not because the strategy is wrong, but because they are built for ideal availability instead of real life. She covers the referral lag trap, five early warning signs of a silent pipeline, and exactly how to build a minimum rhythm that protects your pipeline even in your busiest delivery weeks. If you have ever looked up from a season of genuinely good work and thought, where did my leads go, this one is for you.
People in this episode
Guest: Leanne Cohens
Mentioned in this episode
Organizations: Marketing Leap
More episodes of The Digital Success For Business Podcast
- 3 AI Workflows That Actually Save Small Businesses 7+ Hours a Week
- More Content, Fewer Sales? Here's What's Really Happening.
- Marketing When AI Bots Outnumber Humans: The Visibility and Trust Reset
- Doing Marketing Alone Is Costing You More Than You Think
- Your 2026 Strategy: What to Stop, Start & Scale for Growth
- The New Buyer Journey in 2026 (Why Your Marketing Isn’t Converting)
Explore listener stats, chart rankings, contacts and more on the The Digital Success For Business Podcast podcast page.