Your 2026 Marketing Game Plan: What to Keep, Drop & Double Down On
About this episode
Leanne Cohens discusses how to create an effective marketing game plan for 2026 by focusing on what works and eliminating inefficiencies.
Marketing is getting noisier. Audiences are getting smarter. Budgets are tighter.So in 2026, success isn’t about doing more — it’s about doing what actually works. In this episode of the Digital Success for Business Podcast, Leanne Cohens, Founder of Marketing Leap, walks you through how to build a clear, focused marketing game plan for 2026 by identifying what to keep, what to drop, and where to double down for real results. Drawing on 12+ years running a digital agency and hands-on experience across finance, tech, health, manufacturing, tourism, and professional services, Leanne breaks down the patterns she sees repeatedly in businesses that grow — and those that stay stuck. This is a strategic, no-hype episode designed to help business owners simplify their marketing, cut wasted effort, and enter 2026 with clarity instead of chaos. ✅ What You’ll Learn in This Episode The core marketing foundations that still work — and why you should protect them The tactics draining your time, energy, and budget that need to be retired How SEO, AI, and search behaviour are evolving in 2026 (and what actually matters now) Where to double down for the highest ROI without corporate-sized budgets…
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