About this episode

James Yamanaka discusses the lessons from British American Tobacco that can be applied to the cannabis industry, focusing on predictable cash flow and market strategies in Germany.

Predictable cash flow is the whole game. In cannabis, predictable is the one thing almost nobody has. Organigram CEO James Yamanaka came up over 20 years at British American Tobacco, where that discipline is the entire model. He thinks the opportunity starts there: trim the portfolio, stop chasing every trend, tighten the supply chain, lean on the science, and align operations. Germany's market could nearly double in the next two years, but capturing it will take more than expansion. This week we sit down with James Yamanaka, CEO of Organigram: A BAT perspective on cannabis Why chasing every trend loses money How the Sanity deal unlocks Germany

People in this episode

Host: Bryan Fields

Guest: James Yamanaka

Topics covered

• cannabis industry
• predictable cash flow
• supply chain management
• market expansion
• business strategy

Keywords

• cannabis
• predictable cash flow
• Organigram
• British American Tobacco
• Germany market
• business strategy
• supply chain

Mentioned in this episode

Organizations: Organigram, British American Tobacco

Places: Germany

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