The Hidden Margin Killer for MSOS ft. Braunz Muller

The Hidden Margin Killer for MSOS ft. Braunz Muller

May 8, 2026 · 58 min · Episode 299

About this episode

The episode discusses the challenges cannabis operators face with data management and decision-making in multi-state operations.

Cannabis operators aren't short on data. They're drowning in it. The real problem is what happens when that data gets handed to the wrong person, read at the wrong time, or used to justify the wrong decision. Overproduction cycles, steep discounting, margin pressure building back into manufacturing: most of that traces back to data being used reactively instead of as a decision guidance tool. Layer on the reality of multi-state operations where every market runs a different system, tracks different items, and reports differently. Making sense of what the numbers are actually saying across that footprint isn't just a technology problem. It's an interpretation problem with real financial consequences. Think of it like a compass that's slightly off calibrated. Over a short distance, no one notices. Across 15 facilities and hundreds of SKUs, you end up miles from where you intended. This week we sit down with Braunz Muller, to discuss the following Margins in Cannabis Supply Chains Hydrocarbon SOP Secrets THC Efficiency as the Real KPI

People in this episode

Host: Bryan Fields

Guest: Braunz Muller

Topics covered

Keywords

Mentioned in this episode

Organizations: Cannabis Supply Chains, THC

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