The Hidden Problem in Franchise Recruitment
About this episode
Stacey Cann discusses the difference between a recruitment problem and a predictability problem in franchise recruitment.
Most franchisors think they have a recruitment problem, but Stacey argues it's actually a predictability problem. In this episode she breaks down how to tell the difference. If you can't forecast your leads and conversions three to six months out, this episode is for you as Stacey breaks down how to tell the difference and why it matters - in ways that you don't realise. Stacey unpacks what "predictable" really means, talks about evergreen consistent systems and makes the case for...
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