About this episode

James and Robert discuss the most annoying influencer trends on social media, criticizing behaviors that mislead audiences.

James and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now! After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the influencer behaviours that drive them absolutely insane. James & Robert are tackling the rise of "expert" influencers who make blanket statements without proper credentials (looking at you: self-proclaimed dermatologists and "skin experts"), the annoying visual hooks where people wave products in and out of frame or overpour toner for engagement, and the exhausting double standards around "real skin" content. The twins also discuss how some influencers are changing their dialect and speech patterns to mimic other creators and why making bold statements about products being universally bad is irresponsible. The key message? Stop overpromising, stop pretending to be an expert when you're not, and for the love of god, stop wasting toner for a hook! Don't forget to subscribe and catch new…

People in this episode

Hosts: James, Robert

Topics covered

• influencer trends
• social media
• expert influencers
• skin care
• engagement tactics
• double standards

Keywords

• influencer
• social media trends
• skin experts
• engagement
• real skin
• product recommendations

Mentioned in this episode

Organizations: TIRTIR

Products: Matcha Dual Serum, Rephr LC03 & LC01 Brushes

More episodes of The Double Cleanse

• Do Influencers Owe You ANYTHING?! · May 31, 2026 · 41 min
• Skincare Tips That ACTUALLY Make A Difference! · May 24, 2026 · 44 min
• The BEST Beauty Products For Under £10!? · May 17, 2026 · 47 min
• Has Beauty Forgotten About Innovation? · April 26, 2026 · 43 min
• The Vanity of Influencer Culture (We're Exposing It All) · April 19, 2026 · 49 min
• Drugstore Beauty Prices Are OUT OF CONTROL! · April 12, 2026 · 41 min

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