The Vanity of Influencer Culture (We're Exposing It All)

The Vanity of Influencer Culture (We're Exposing It All)

From The Double Cleanse by The Welsh Twins/W!ZARD Studios

April 19, 2026 · 49 min · Season 6 · Episode 17

About this episode

James and Robert expose the performative nature of influencer culture and question the authenticity of beauty routines promoted on social media.

James and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed. We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix supplement shops that feel like Crocs with Jibbitz, they're questioning whether any of this actually works or if it's just fun theatre. The real conversation starts when James and Robert tackle the performative influencer behaviours that are taking over social media – particularly the sudden trend of everyone claiming to have a "minimal routine" despite having PR rooms full of hundreds of products. James and Robert aren't buying it! They discuss how influencers are trying to separate themselves from the negative perception of beauty influencers by pretending to be low-maintenance, anti-consumerist, or morally superior... when in reality they're still promoting products left and right. The twins call out the hypocrisy of dermatologists who claim they "never do sponsored posts" (which just…

People in this episode

Hosts: James, Robert

Topics covered

Keywords

Mentioned in this episode

Organizations: Medicube

Products: collagen tongue strips, Crocs, Jibbitz

Places: Korean

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