Why do we know so little about the creative industry's 'long tail'?

Why do we know so little about the creative industry's 'long tail'?

June 11, 2026 · 46 min · Season 5 · Episode 54

About this episode

The episode discusses a report on the growth and funding of UK agencies, highlighting a knowledge gap regarding smaller players in the creative industry.

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.

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