Why do we know so little about the creative industry's 'long tail'?

About this episode

The episode discusses a report on the growth and funding of UK agencies, highlighting a knowledge gap regarding smaller players in the creative industry.

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.

Topics covered

• creative industry
• agency growth
• funding
• report analysis
• knowledge gap

Keywords

• creative industry
• agencies
• UK
• funding
• report
• growth rates
• knowledge gap

Mentioned in this episode

Organizations: Agency by Agency

Places: UK

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