The Drum Podcast
by The Drum
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 7 chart positions in 7 markets.
By chart position
- 🇬🇧GB · Marketing#1585K to 30K
- 🇮🇳IN · Marketing#4430K to 100K
- 🇵🇭PH · Marketing#111500 to 3K
- 🇵🇱PL · Marketing#121500 to 3K
- 🇨🇿CZ · Marketing#138500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
11K to 44K🎙 Daily cadence·141 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
38K to 145K🇮🇳69%🇬🇧21%🇵🇭2%+4 more - Active Followers
Loyal subscribers who consistently listen
11K to 44K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 19 epsHosts
Recent guests
Recent episodes
Mark Ritson's AI clinic: what peak season really tests
Aug 27, 2026
Unknown duration
How breaking a record became a marketing strategy
Aug 13, 2026
Unknown duration
Is a 'golden age of branded entertainment' really coming?
Aug 6, 2026
Unknown duration
How AI is reshaping agency models
Aug 3, 2026
Unknown duration
How marketing became obsessed with comedians
Jul 30, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/27/26 |  Mark Ritson's AI clinic: what peak season really tests | This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that makes or breaks the year. On the examination table: why loyalty programmes keep collapsing into discounts, what synthetic data is doing for smaller B2B brands, whether we've reached the end of the John Lewis cycle, and why - 20 years on from search - the old rules still apply. Guest: Mark Ritson, Founder, Mini MBA. In partnership with SAP Engagement Cloud. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/13/26 |  How breaking a record became a marketing strategy | Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness World Records has 'democratised' record-breaking so anyone can have a go. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/6/26 |  Is a 'golden age of branded entertainment' really coming? | We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.Guest: Simon Baker, MD, TCO Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/3/26 |  How AI is reshaping agency models | For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question.In this bonus episode of The Drum Podcast, Richard Draycott is joined by Nick Beck (Founder & CEO, Tug), Heather Connearn (Managing Director, Space & Time) and Jennifer Maclennan (Group Managing Director, Fifth Ring) to explore how AI is changing agency models from the inside out. They discuss why strategy and judgement matter more than ever, how client expectations are evolving, whether independent agencies have an agility advantage, and why brand, PR and trusted expertise may become even more valuable in an AI-driven world. If you're rethinking what clients really need from agency partners today, this is a conversation worth hearing. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/30/26 |  How marketing became obsessed with comedians | The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we talk to Jonathan Grant, an ad creative, comic, talent manager and now author. We talk about Grant's book, Reading the Room: The Inside Story of Stand-Up in the 21st Century; comedy's role in the media ecosystem; and what's been gained and lost in comedy's commercialization. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/23/26 |  Can a publisher still be 'just' a publisher? | Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Caliber's commercial core contains more than news - including a marketing agency. But as publishers turn to all sorts of alternative revenue sources, is it still possible to make money from news alone? Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/16/26 | creativitycopywriting+3 | Eugene Cheong | Ogilvy APACCowards Don't Go to Heaven | — | Eugene CheongOgilvy+5 | — | 45m 18s | ||
| 7/9/26 | AImarketing responsibilities+3 | Wesley ter Haar | Monks | — | AImarketing+5 | — | 50m 42s | ||
| 6/23/26 | commerce mediamarketing assumptions+5 | Nick HandleyVictoria Peopall+1 | Connective3Epsilon+2 | — | commerce mediatraditional funnel+5 | — | 33m 12s | ||
| 6/18/26 | event adaptationcultural exchange+3 | Cecilia Morelli | SXSW | UKTexas | SXSWCecilia Morelli+5 | — | 42m 47s | ||
| 6/17/26 | AIautomation+5 | Dora MoldovanGreg Roekens+1 | Tomorrow GroupProse on Pixels+1 | — | AIautomation+6 | — | 38m 44s | ||
| 6/11/26 | creative industryagency growth+3 | — | Agency by Agency | UK | creative industryagencies+5 | — | 45m 30s | ||
| 6/4/26 | sports sponsorshipFifa World Cup+3 | Nicole GreeneJoe Hockley | GartnerOutreach | — | sports sponsorshipFifa World Cup+3 | — | 38m 12s | ||
| 6/1/26 | cultural literacy90s fashion+3 | Olivia Wedderburn | VogueConde Nast+3 | — | Voguecultural literacy+5 | — | 57m 07s | ||
| 5/14/26 | experience economymedia+3 | Tom Gray | Acast | Tottenham Hotspur stadium | experience economyattention economy+3 | — | 40m 03s | ||
| 5/7/26 | tradwife movementbranded entertainment+3 | Natalia Davila | GUTThe Drum Podcast | — | tradwivesbranded TV+3 | — | 46m 55s | ||
| 4/30/26 | marketing awardsjudging process+3 | Nicole GermanPatrik Hansson | HSBCArla Foods | LondonBig Sky Studios | DMA Awardsjudging day+3 | — | 27m 24s | ||
| 4/24/26 | social marketingmusic industry+4 | Sean Adams | Geese | — | social marketingmusic marketing+5 | — | 53m 16s | ||
| 4/16/26 | advertisingsocial media+3 | — | RedditThe Drum | — | Redditadvertising+4 | — | 41m 59s | ||
| 4/9/26 | sports marketingattention economy+3 | Lucy BairnerAlistair Gammell+1 | Collaborate GlobalThreepipe Reply+1 | — | sports marketingattention economy+3 | — | 29m 13s | ||
| 4/2/26 | chief science officercreative agency+3 | Tom Knapman | SciexThe Drum | — | chief science officercreative agency+3 | — | 33m 17s | ||
| 3/12/26 | brand strategymarketing+3 | Sam Hollis | FutureBrandThe Drum | — | brand strategymarketing+5 | — | 36m 42s | ||
| 3/5/26 | commerce mediaadvertising+3 | Andrew Lipsman | The Drum | Miami | commerce mediaAndrew Lipsman+5 | — | 40m 32s | ||
| 2/26/26 | strategyadvertising+3 | Pats McDonald | The DrumAI+2 | — | strategyadvertising+3 | — | 43m 51s | ||
| 2/19/26 | social strategyWinter Olympics+3 | Nina Landale | Uncovered | — | social mediastrategy+3 | — | 43m 07s | ||
Showing 25 of 159
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Chart history for The Drum Podcast
Peaked at #44 in India, currently #44 in India.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| India | — | #44 | #44 | — |
| PH | — | #111 | #111 | — |
| PL | — | #121 | #121 | — |
| CZ | — | #138 | #138 | — |
| United Kingdom | — | #158 | #158 | — |
| SG | — | #162 | #162 | — |
| CH | — | #166 | #166 | — |
Chart Positions
7 placements across 7 markets.
Chart Positions
7 placements across 7 markets.