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The Drum's DMA Awards: The view from the president's chair
Apr 30, 2026
27m 24s
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
Apr 24, 2026
Unknown duration
Inside Reddit's sales pitch to advertisers
Apr 16, 2026
Unknown duration
How are marketers warming up for the 2026 summer of sport?
Apr 9, 2026
Unknown duration
What does a chief science officer do at a creative agency?
Apr 2, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | The Drum's DMA Awards: The view from the president's chair✨ | marketing awardsjudging process+3 | Nicole GermanPatrik Hansson | HSBCArla Foods | LondonBig Sky Studios | DMA Awardsjudging day+3 | — | 27m 24s | |
| 4/24/26 |  As social marketing tactics for music become headline news, is the band Geese a 'psy-op'? | We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/16/26 |  Inside Reddit's sales pitch to advertisers | On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/9/26 |  How are marketers warming up for the 2026 summer of sport? | We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/2/26 |  What does a chief science officer do at a creative agency? | Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming for science comms. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/12/26 |  What is the role of brand strategy in an uncertain industry? | Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/5/26 |  Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed | The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up opportunity. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/26/26 |  What is the strategist's job in a time of turmoil? | Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change?Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290 Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/19/26 |  The 2026 Winter Olympics & the future of social strategy | We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/13/26 |  Global ad spend keeps outpacing GDP. Is a slow-down inevitable? | Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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| 1/15/26 |  Has social killed craft - or reinvigorated it? | The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft? Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/4/25 |  How subs and ads are transforming the New York Times | Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/27/25 |  What makes a holiday ad sound Christmassy? | We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/13/25 |  Introducing Slow The F*ck Down with Emma Harris | Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/6/25 |  WPP's Matt McNeany on Open Pro and advertising's AI future? | WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/30/25 |  Nick Manning & Brian Jacobs on why the advertising world is in trouble? | In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/23/25 |  From Exit Right: 'Superconnector' Sam Liu of Savvy | Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/16/25 |  Daniel Gilbert of Brainlabs on building the 'media agency of the future' | In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about the agency and media landscape right now - and thinks very few are setting up for the media world of the future... Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/12/25 |  For the first time in history, most people are 'generally receptive' to ads | We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/5/25 |  The 3 kinds of humour with Paddy Gilmore | Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/25/25 |  'Accidental marketer', Infosys CMO Sumit Virmani | Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/18/25 |  Deloitte Digital US CMO Mark Singer: What is an agency, anyway? | A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/11/25 |  Introducing Exit Right, a new podcast from The Drum | In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and global expansion strategies. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/4/25 | Toby Southgate, global CEO of We Are Social | As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/28/25 |  How employers are still failing parents | A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author, adland veteran Sophie Maunder, and Allison Beattie, and ad exec turned fertility-rights-at-work advocate to track the scale of the problem and what needs to be done. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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3 placements across 3 markets.