About this episode

Andrew Maff discusses the realities of AI in ecommerce, focusing on generative AI, LLM SEO, and the implications for ecommerce brands.

AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: How AI impacts ecommerce SEO and organic revenueThe truth about Generative Engine Optimization (GEO)Why brand mentions matter more in AI sear...

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