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On the show
From 13 epsHost
Recent guests
Recent episodes
The Truth About Selling Your E-Commerce Business | EP. #235
Jun 17, 2026
24m 25s
How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234
Jun 10, 2026
24m 38s
Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233
Jun 3, 2026
22m 01s
Why Brands Keep Killing Ads That Are Actually Working | EP. #232
May 27, 2026
23m 13s
Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231
May 6, 2026
25m 29s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | ![]() The Truth About Selling Your E-Commerce Business | EP. #235 | Selling an e-commerce business is often the biggest financial transaction a founder will ever make. In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions. What You'll Learn: How e-commerce valuations have change... | 24m 25s | ||||||
| 6/10/26 | ![]() How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234✨ | brand protectionAmazon+3 | Mario Simonyan | ESQgo | — | brand enforcementcustomer experience+3 | — | 24m 38s | |
| 6/3/26 | ![]() Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233✨ | Amazon advertisingPPC optimization+4 | — | AmazonPPC | — | Amazon adsPPC+5 | — | 22m 01s | |
| 5/27/26 | ![]() Why Brands Keep Killing Ads That Are Actually Working | EP. #232✨ | attributione-commerce+3 | — | MetaAmazon+1 | — | attributione-commerce+5 | — | 23m 13s | |
| 5/6/26 | ![]() Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231✨ | Amazon feese-commerce strategy+3 | — | Amazon | — | Amazone-commerce+5 | — | 25m 29s | |
| 4/29/26 | ![]() Why Success in One Market Fails in the Next with Woowind | EP. #230✨ | e-commercescaling brands+4 | Konstantinos Chatziioannou | Ventus GrowthWoowind | — | e-commercescaling+4 | — | 25m 22s | |
| 4/22/26 | ![]() Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229✨ | social commerceaffiliate marketing+3 | — | MetaTikTok+2 | — | MetaTikTok+5 | — | 23m 34s | |
| 4/8/26 | ![]() Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228✨ | Amazon brandsgrowth strategy+3 | Andy Voggenthaler | Nonaste | — | Amazon strategybrand scaling+3 | — | 22m 31s | |
| 4/1/26 | ![]() TikTok Isn’t Profitable…And That’s the Point | EP. 227✨ | TikToke-commerce+3 | — | TikTokbrands | — | TikToke-commerce+3 | — | 25m 15s | |
| 3/25/26 | ![]() Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226✨ | e-commerce advertisingcreative strategy+3 | — | MetaTikTok | — | e-commerceadvertising+5 | — | 24m 12s | |
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| 3/18/26 | ![]() E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225✨ | cash flowe-commerce+4 | — | — | — | cash flowe-commerce growth+5 | — | 25m 27s | |
| 3/11/26 | ![]() AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224✨ | AI in ecommerceLLM SEO+4 | — | ChatGPTGEO+1 | — | AIecommerce+6 | — | 24m 31s | |
| 3/4/26 | ![]() Amazon Is Maxed Out: The 2026 Omnichannel Playbook with Andrew Maff | EP. 223✨ | Amazonomnichannel strategy+5 | — | Amazon | — | AmazonFBA fees+5 | — | 24m 50s | |
| 2/25/26 | ![]() Amazon + Off-Amazon Growth Strategy: How to Turn Ads, SEO, and Data Into an Engine | EP. 222✨ | Amazon growth strategyoff-Amazon marketing+4 | — | AmazonTikTok+2 | — | AmazonTikTok+5 | — | 24m 06s | |
| 2/18/26 | ![]() Win on Amazon, Walmart, and Beyond: Scaling Marketplaces with Carrera Revell | EP. 221 | How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart? In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas, about scaling licensed toys across Amazon, Walmart Marketplace, and hobby retail…without creating channel conflict. Learn how licensing creates a premium edge, why eBay still matters in hobby categories, and how Tony runs in-house advertising to stay competitive ... | 22m 03s | ||||||
| 2/11/26 | ![]() Amazon Account Survival Guide: Inside ASGTG’s Playbook for Seller Protection & Compliance | EP. 220 | Amazon suspensions can end a business overnight…unless you know how to protect yourself. In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and building long-term stability on Amazon. Learn how top sellers use community support and proactive systems to stay profitable in a high-risk marketplace. What You’ll Learn: How to prevent Amazon account suspensionsModern compliance best practicesHow ASGTG supports se... | 25m 00s | ||||||
| 2/4/26 | ![]() Human-Obsessed CRO: Enavi’s Framework for Shopify Growth | EP. 219 | Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site. In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gimmicks. What You’ll Learn: Why CRO tactics fail without cus... | 27m 41s | ||||||
| 1/28/26 | ![]() Scaling Beverage Brands Without Burning Demand with Waay | EP. 218 | Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness. If you’re building a CPG brand in a crowded category, this episode delivers the hard-earned playbook most founders learn too late. What You’ll Learn: Why ... | 23m 32s | ||||||
| 1/21/26 | ![]() Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff | EP. 217 | Attribution is broken…and it’s not getting fixed. In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions. What You’ll Learn: How to evaluate ROI across channels (the same way)Why first-click/last-click isn’t reality anymoreWhen branded search is worth payin... | 27m 59s | ||||||
| 1/14/26 | ![]() Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216 | How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCyc... | 23m 44s | ||||||
| 1/7/26 | ![]() Scaling Supplements on Amazon: How Smart for Life Uses Data to Win | EP. 215 | Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: How clean-label positioning drives trust and convers... | 22m 00s | ||||||
| 12/17/25 | ![]() The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214 | Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every ch... | 25m 49s | ||||||
| 12/10/25 | ![]() E-Commerce SEO vs. AI Search: Real Strategies for Ranking & Revenue Growth | EP. 213 | Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: How AI search is reshaping eCommerce SEOWhy user experience now trumps keyword stuffingHow off-Amazon SEO fuels marketplace visibilityWhat still works (and what’s hy... | 24m 29s | ||||||
| 12/3/25 | ![]() From Garage to $1M: How to Scale a Handmade Brand | EP. 212 | From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire. What You’ll Learn: How The Scented Market reached $1M+ in its first year using ... | 22m 44s | ||||||
| 11/26/25 | ![]() The 2026 Amazon Playbook: What Brands Must Do Next to Win Ecommerce | EP. #211 | Amazon growth is changing…fast. In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shop... | 27m 14s | ||||||
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