About this episode

Andrew Maff discusses the challenges of selling on Amazon and the need for brands to adopt an omnichannel strategy by 2028.

Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “DTC brands.” They’ll be omnichannel brands with a holistic strategy across sales channels, marketi...

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