About this episode

Justin Allan and Misty Ford discuss the journey of building a wellness practice, focusing on branding, services, and marketing strategies.

In this episode, Justin is joined by Misty Ford, a family nurse practitioner who has spent years building successful clinics for other providers and is now preparing to launch a wellness practice of her own. Together, they work through everything from choosing the right services and creating a brand that clearly communicates value, to finding effective ways to market the practice and connect with the right patients. They also discuss why focusing on complementary services, instead of tr...

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• Episode 215 - Scaling Without Sacrificing Your Lifestyle · June 18, 2026 · 59 min

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