The Elite Nurse Practitioner Show

In this episode, Justin is joined by Misty Ford, a family nurse practitioner who has spent years building successful clinics for other providers and is now preparing to launch a wellness practice of her own. Together, they work through everything from choosing the right services and creating a brand that clearly communicates value, to finding effective ways to market the practice and connect with the right patients. They also discuss why focusing on complementary services, instead of tr...

In this episode, Justin talks with Tiana, a family nurse practitioner balancing a full-time job in rehab and nursing facilities while preparing to launch her own psych practice. They discuss the challenges of transitioning from employee to business owner, including financial preparation, juggling responsibilities, and overcoming mental roadblocks. Justin shares actionable advice on how to start lean, avoid common pitfalls like taking unnecessary business loans, and build a practice that grows...

In this episode, Justin talks with Claire, a family nurse practitioner ready to break out of traditional employment and launch her own functional medicine practice. Like most NPs considering the leap, Claire faces imposter syndrome and fears about starting a business from scratch. Together, they cut through the uncertainty and get real about what it takes to move from employee to business owner. You’ll hear actionable advice on structuring a lean, cash-based practice, how to price and package...

In this week's podcast, Justin sits down with Lisa, a psych NP who's balancing two part-time jobs alongside a private practice that's finally gaining serious momentum. We dive into the hard numbers, break down the tax advantages of business ownership, and look at what it really takes to reclaim your time and stop living at the mercy of an employer. You’ll hear actionable strategies for managing your hours, deciding exactly when to hire help, and how to drop the fear-based thinking that ...

In this episode, Justin reconnects with Alex, a registered nurse who’s taking the leap into entrepreneurship before she even finishes NP school. Alex is launching her hormone and weight loss wellness clinic while working full-time, managing school, and preparing to graduate in 2026. Justin walks her through the essential startup steps, creating SOPs as she builds, structuring provider contracts, choosing the right revenue streams, avoiding common time sinks, and navigating safe prescribing an...

In this episode, Justin gets real about what it takes to become a millionaire nurse practitioner. It’s not luck, you have to create your own opportunities by putting yourself out there and taking smart risks. He shares why following the non-negotiable principles, like being your own boss, building a scalable business, letting your money work for you, avoiding consumer traps, and building multiple income streams, is critical for lasting wealth. Justin breaks down how persistence, learning from...