7 Contractors in 4 Weeks From Clients You Already Have
About this episode
Dawson Henis shares how he generated significant revenue by leveraging existing client relationships to place contractors.
Most recruiters treat their client list like a closed account. You made the perm placement, the fee hit, and now you wait six months until they need you again. Dawson Henis looked at that same client list and saw six figures of recurring revenue nobody was collecting, so he picked up the phone. In this episode, Dawson, the founder of the Atlanta-based Henis Group, walks Benjamin Mena through what happened in the four weeks after he bolted a staffing division onto the perm search firm he started at 24. Seven contractors. Two existing clients. Roughly ten thousand dollars a month in gross profit, built entirely off relationships he already had. His first two orders filled in 48 hours, a pace he would never touch on the perm side. But the contractors are only half the story. Dawson hasn't made a cold call in two years. He breaks down the lead-gen system that replaced it, the ICP work, the messaging that doesn't sound like creepy automation, and the exact stack he runs, and why he fired three lead-gen agencies charging him thousands a month before building the whole thing himself. If you have ever paid an outside firm to book your meetings and gotten nothing back, this part will…
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